Page 19 - SuperAffiliateGuide2016

Long Tail Keywords

There are two instances when you would want to look at long tail keywords. First,
there is PPC advertising. With advertising, the more keywords you have, the better.
That means you’ll want lists of several thousand keywords. The second is
development of an authority site. You could write a dog training website with 10
pages of content, but if you want it to become an authority site, you would want to
start specializing pages for breeds, such as “Labrador retriever food bowl
aggression”. That’s a long tail keyword because you’ve added specific details to the
basic term of “food bowl aggression” that can be changed depending on the several
hundred dog breeds out there.

Finding long tails will require a bit of research, both on your own and with tools. If
you don’t know a niche especially well, this will be extra important to ensure you
don’t miss any potentially valuable keywords. (*Note: Google's ​Keyword Tool ​has
now been replaced with the ​Keyword Planner​. You'll need an account to use it but its
still the best resource out there. Especially if you're optimizing for Google!

Buying Keywords

Other keywords that perform really well are buying keywords – terms people will use
when they are ready to make a purchase. Product and author names are one
example of this, as are any keywords that end with “review”. Other examples include
buy, order, and purchase.

Forum Research

Another tool I like to use, which is a fantastic for getting inside the heads of the
people you’re targeting, is a little basic forum research. Again, this is an incredibly
simple strategy that too many affiliate marketers neglect because they’ve been told
to move on and use more advanced tools. Why? On every forum you have the exact
data you need to pinpoint what people are searching for, the industry terms you