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narrow down to, usually focusing on a handful of easy, or relatively easy, terms and
a few medium/hard terms.

Once you have your keywords in hand, put them into a chart so you can see what is
most difficult and what will be easiest to rank for. Prioritize those keywords based on
which ones get the most searches. For example, if you find that a keyword has
15,000 searches with a 4 star rating and another has 5,000 searches with a 4 star
rating, the first keyword should be ranked higher in your optimization, presuming it is
a valuable, targeting keyword.

Digging Up the All Important Traffic
One of the four pillars of the monetization formula I showed you earlier is traffic. You
won’t make a cent if you don’t get some bodies in front of computers looking at your
website. That’s the biggest mistake that many people make. They focus on getting
the sites just right, getting as much content as possible, and then forget to actually
make sure people read the content. To a certain point, quality content will get some

traffic on its own – search engines just like content. But, it will only get you so far.
You still need to go out and learn what it takes to generate traffic above and beyond
what little you get through the content you write.

And when it comes to traffic, nothing is as important (in my opinion) as search
engine optimization. Pay per click is all fine and good, but it’s on­going and it costs
money. On the other hand, taking the right steps – getting all green checks in the
SEO analysis tool, and making sure your site is user friendly – will help to boost your
overall performance in just about every possible way, plus the traffic is free. And
there’s nothing better than free traffic.

Sure, SEO has gotten more complicated lately with search engine algorithm changes
(ahem... Google Panda & Penguin anyone?). But it still works if you know what
you're doing.

Forget the Competition

First up, forget the competitors. I’ve been able to rank number 1 in niches where
there are millions of other sites. It’s not about breaking your back with link building or
writing 100 articles. It’s about doing the little things the other marketers don’t bother
with. It’s about writing content that is actually useful. It’s about targeting the right
people and the right keywords. Do all those things and the rest will practically take
care of itself.