Page 27 - SuperAffiliateGuide2016

What you really need to focus on is how many ​good ​competitors there are. Fifteen
million pages don’t mean that there are 15 million good competitors – just 15 million
people giving it a shot. Before you do anything else, make sure to use the SEO
Analysis tool from the last chapter to get a good idea of just how competitive your
niche and keywords are. If you tick off all the green checkmarks and still find yourself
working hard to rise in the rankings, it will be time to turn to backlinks. For now, let’s
look at the basics though.

On Page Search Engine Optimization

First up are the on­page elements of a good website. These days, the on page
elements include keyword optimization, navigation structure and avoidance of any
unwanted spam flagging possibilities. Here are a few things to consider in terms of
the page elements:

• Title – The title tag for your website should be keyword optimized with no
more than 15 total words

• Headlines – Use H1 and H2 tags in your content to mark headlines and have
keywords in those headlines. Google gives greater weight to headlines, so

take advantage of it.

• First 50 Words of Text – The keyword should appear in the first 50 words of
text on the page, preferably only once.

• ​Keyword Density – The density for your keyword of choice should be 1­4%.
Use an analyzer to make sure you don’t go under or over. Too few keywords
and you won’t register. Too many and you’ll be tagged for spamming.

• Navigation – The navigation structure should be keyword rich. If you have
multiple articles on your site, use keywords as links for them and place those
links on every page of the site to increase the number of internal links. Also
avoid any dead ends and make sure that every page is no more than 2­3
clicks away from another. Nested, confusing navigation structures weaken the
user experience, which Google frowns upon.

• Avoiding Black Hat – Don’t stuff keywords, hide them at the bottom or change
their color. Don’t stuff keywords in the HTML tags or try to hide them as small
text. These are all very old, ineffective tricks that only hurt your search
rankings.