Page 10 - Selling Supplements on Amazon | A Definitive Guide For Dietary Supplement Brand Owners - NutraScience Labs
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PROMOTING A SUPPLEMENT ON AMAZON
When selling, advertising, and marketing a dietary supplement product on Amazon, many
supplement companies will opt for a combination of traditional paid and non-paid marketing
solutions (e.g. PPC, Organic Search, Referrals, etc.) as well as Amazon’s internal product
promotion service, Amazon Sponsored Products.
The Basics: Amazon Sponsored Products
Like other paid advertising services, Amazon Sponsored Products (ASP) relies on customizable
target ads capable of improving the visibility of your listed products when shoppers search for
keywords that you have bid on.
Similar to Google and Microsoft paid ads, ASP’s keyword and bid system charges fees on a cost-
per-click (CPC) basis – meaning that a charge is incurred each time a potential customer clicks on
one of your sponsored product listings/ads.
For brand owners who choose to utilize ASP service, sponsored product ads may appear on
product search result pages and product detail pages. Sponsored product listings may also
appear for both mobile and tablet browsers.
