Page 4 - Selling Supplements on Amazon | A Definitive Guide For Dietary Supplement Brand Owners - NutraScience Labs

GETTING STARTED: FACTORS TO CONSIDER

Taking the time to review your current business model (along with other key factors
that may influence your operation) and evaluate how they may be affected by the
addition of Amazon as a sales channel can prove invaluable later on in the process.

Build Out a Business Plan – While Amazon does have a set list of
requirements for listing, promoting, and selling a dietary supplement via

their marketplace, it’s important to recognize that other components of a
supplement company’s business model (i.e. manufacturing, sales, customer
support, marketing, etc.) will still need to be addressed outside of the

Amazon marketplace in order to generate the best results.

Having an “Established” Brand Makes a Difference – Especially for
newer supplement companies with a limited amount of business, selling on
Amazon may not be an immediately accessible next step. In most

instances, one of the first sets of documentation that Amazon will require
of a new dietary supplement seller is three paid invoices.

Take the Time to Research the Marketplace – Currently, the Amazon

marketplace offers consumers hundreds of thousands of dietary
supplement products. Taking the time to research and evaluate this
marketplace (as well as gauging the pulse of the Nutraceutical industry as

a whole), can often prove to be a cost-effective means for providing your
dietary supplement products with means for a competitive edge.

Speaking with an “Amazon-Savvy” Third Party – This could mean
opting for a contract manufacturer who knows the ins-and-outs of selling,

shipping and fulfillment or another third party company that is well versed
in working with Amazon. Especially for new supplement companies with
little to no familiarity working with Amazon, seeking guidance on the

subject may help to save time, resources, and money.