Page 23 - Healthy Brain Initiative, State and Local Public Health Partnerships to Address Dementia: The 2018-2023 Road Map
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Public health has strengths and capacities to advance
        awareness about the interplay between brain health
        and physical health. This could be done by linking
        dementia and cognitive decline risk messaging to
        health promotion activities in such areas as:

        »  Tobacco prevention and control;

        »  Cardiovascular health management;

        »  Diabetes prevention and management;

        »  Obesity prevention and control; and

        »  Injury prevention.
        Educating the public is also a needed component                COMPELLING DATA
        of preventing abuse, neglect, and exploitation
        (including financial exploitation) of people living with   »  Nearly 90% of Americans say that if they
        dementia. As cognitive impairment worsens, people          were exhibiting confusion and memory
        can become increasingly vulnerable to falling victim       loss, they would want to know if the
        to elder mistreatment. A person living with dementia       cause of the symptoms was Alzheimer’s
                                                                   disease. Yet, over half of the people
        may not recognize actions that could be harmful and        aged 45 and older with subjective
        have difficulty protecting themselves; in addition,        cognitive decline have not talked
        communication problems can hinder reporting or             with a healthcare provider about their
        seeking help. Cognitive impairment may also increase       questions, concerns, and fears. 1
        the risk of self-neglect for people living alone with
        dementia, especially as ability to perform activities   »  Evidence indicates that less than half
        of daily living gradually declines. Beyond public          of people with dementia have been
        education, the public health community can actively        diagnosed by a physician. Among older
                                                                   adults who have been diagnosed with
        strive to prevent abuse, neglect, and exploitation
        through partnerships with adult protective services,       dementia, only 35% are aware that they
                                                                   have the disease.
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        law enforcement, aging network service providers,
        and other community-based organizations as              »  Nearly half of all caregivers (48%)
        recommended in the Elder Justice Roadmap. 21   •           who care for an older adult do so for         The Action Agenda
                                                                   someone with Alzheimer’s and other
                                                                   dementias. 1
                                                                                                                 III.
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