Page 41 - Preventing Falls: How to Develop Community-based Fall Prevention Programs for Older Adults
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EvALuATING YOur FALL PrEvENTION PrOGrAM







                   The main methods for collecting                  Types of evaluation
                   qualitative data are:
                                                                    1.  Formative Evaluation judges the worth
                     1.  Individual interviews                        of a program while the program activities
                     2.  Focus groups                                 are forming or happening. It focusses on

                     3.  Observations                                 the implementation process. Types of
                                                                      formative evaluation include:
                    • Quantitative data are numeric.
                   Quantitative data measures the “what”                a.  Needs assessment—Is there a need
                   of the program. To collect quantitative                 for the program?
                   data many people must be asked the                   b.  Structured conceptualization—
                   same question and be given the same                     Defines the program, the target
                   answer choices. Quantitative questions                  population, and outcomes
                   include ‘how many people completed the               c.  Evaluability assessment—Determines
                   program?’ and ‘what percentage of people                whether an evaluation is feasible
                   showed an increase in self-esteem after                 and how stakeholders can help shape
                   completing the program. Common sources                  its usefulness
                   for quantitative data are:
                                                                        d. Implementation evaluation—
                     1.  Existing institutional data                       Monitors the fidelity of the program
                       (i.e., records data)                                or technology delivery

                     2.  Survey methods (e.g., questionnaires)          e.  Process evaluation—Investigates how
                     3.  Numerical data from observations—                 the program is implemented
                       counts and tallies                           2. Summative Evaluation occurs after
                     4.  Scoring of rubrics, tests, and portfolios    the program is complete. It gathers
                                                                      information about the results or outcomes
                                                                      of the program. Types of summative
                                                                      evaluation include:
                                                                        a.  Outcome evaluation—Determines
                                                                           the program’s overall impact on
                                                                           defined outcomes

                                                                        b.  Impact evaluation—Assesses the
                                                                           overall or net effects of the program
                                                                           as a whole

                                                                        c.  Cost-effectiveness and cost-benefit
                                                                           analysis—Measures dollars saved by
                                                                           conducting the program

                                                                        d. Secondary analysis—Reexamines
                                                                           existing data to consider questions
                                                                           not originally considered




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