Page 59 - The Costco Connection - October 2018
P. 59
SPECIAL SECTION // FOR YOUR HOME
A stirring
revelation
100 years of the
KitchenAid stand
mixer: better than
the day it was born
by STEVE FISHER
IMAGES © WHIRLPOOL CORPORATION 2018
D ependability, culinary creativity and amazingly versatile range of skills. Most people
know it’s a whiz at mixing up batters for cakes,
memories: a great combination. The
create homemade pastas, spiralize vegetables,
withstood the test of time, and now
COSTCO iconic KitchenAid stand mixer has cookies and breads, but you can also use it to
CONNECTION kicks off a yearlong celebration to commemo- make fresh juice, grind meat and pack your
rate its centennial in . own sausages, make ice cream and more.
The KitchenAid 100
Year Mixer (Item Back in the early s, Herbert Johnston,
#1274279) is available an engineer for the Hobart Corporation, was
in a special Misty Blue inspired by watching a baker mix bread dough “ I use my KitchenAid stand mixer
anniversary edition in by hand with a spoon; he thought there had to all the time. My kids love the cookies
limited quantities, in all be a better way to perform the task. He devel-
Costco warehouses oped a commercial mixer that became stan- I make with the mixer, but I also make
and on Costco.com. bread, spinach lasagna and meat-
The standard dard equipment on all U.S. Navy ships in ,
”
KitchenAid mixer which prompted the development of home balls. —Mary Ellen Nobel Durchholz,
is available in red models. Because of the expense of selling in via Facebook.com/Costco
(Item #1087350), department stores, stand mixers were sold
silver (#1087354) door-to-door by a largely female sales force,
and black (#1087333). and the rest is history. John McConnell is the senior design man-
What makes the KitchenAid stand mixer a ager for KitchenAid Small Appliances. While
must-have item for so many people? Its ease of his time with the company doesn’t go back
use and, thanks to the array of attachments, an to the beginning, he appreciates the mixer’s
iconic nature.
“I think we have a pretty solid track record,”
56 Costco Connection OCTOBER 2018
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