Page 60 - The Costco Connection - October 2018
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he says. “You can still go into secondhand
stores and whatnot [and find older versions].
At our Experience store [in Greenville, Ohio],
people pass down their products, saying, ‘Hey,
we got married in the ’s, ’ s, ’s, and we
just don’t need it anymore. The kids moved
out.’ They plug ’em in and they fire it up and
they hum along. It’s very impressive. Not a lot
of brands are able to say that.”
Talking about the evolution of the product
over the years, McConnell says, “The machine
hasn’t really changed for decades. When we
originally launched the stand mixer, we
launched in a beautiful shade of white, and we
progressed it into a very large portfolio of colors
for each person’s taste, for each person’s kitchen.
[Then there’s] the actual functionality of the
product. The stand mixer was originally
designed with mixing in mind, but they had
enough forethought to put an attachment hub
on the head to allow it to take a bunch of differ-
ent types of tools for kitchen use. We’ve taken
that formula and just exploded on it. We’re up
to more than attachments that the product OUR DIGITAL
can take to expand your creativity.” EDITIONS
Watch a video
“ I inherited a KitchenAid mixer from about the anni-
versary edition of
my mom. One of her favorite things the KitchenAid
to do was to bake for her friends and mixer. (See page
13 for details.)
family. And one of my favorite memo-
ries was coming home from school to a Left and above:
plate of chocolate chip cookies, which Historical photos
speak to the
I shared with my three other siblings. KitchenAid mixer’s
And as my daughter now says, longevity, durability
‘Cookies and milk make everything and versatility.
”
better!’ —Stephanie Stephens, via
Facebook.com/Costco
In many families, the KitchenAid mixer
gets passed down from generation to genera-
tion, carrying lots of love and memories. grandchildren last Christmas and I forgot
When the Connection asked Costco’s Facebook to lock the bowl in place before my grandson
followers to weigh in on their KitchenAid stand turned on the mixer. All three of us were
mixer, many echoed the sentiments above. covered with flying flour. We had a good
“Mine is years old and still works like laugh and made memories to last a lifetime.”
a charm,” says Karen Villa Schweinfurth. “[I Nancy Bisco Hosler has one she used with
was] baking Christmas cookies with my her mom. “I can’t use it without thinking of
her and feeling so blessed that her baking
gene passed down to me,” she says.
OCTOBER 2018 Costco Connection 57
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