Page 71 - Granola Book Draft VS 21
P. 71
Mobile enabled ecommerce
channels are an ideal way to
reach our EM granola
consumers
Celebrity endorsement
has proven to be highly
effective in driving trial
amongst non granola
users in China
10 Step E-shopper journey for Kellogg Granola - China
1 Education on 2 Appealing 3 Category 4 Ingredient story 5 Portion pack
consumption product visuals education – sizes and
occasion what is granola benefits
and why is it
unique
6 Nutritional 7 Usage 8 Product 9 Q&A 10 Kellogg
information instructions information Brand Story
