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5. Global Best Practice Granola Learnings:

5.6 Winning Promotions

KEY TAKE-OUT NEW LAUNCH HEALTH & WELLNESS

Most effective
promotional activity is Drive awareness and trial of a new Drive frequency

coupled with sampling of ROLE product innovation
consumers where they
can taste the product

Best in class launch event was the
Promotional themes that China Rose Petal product launch to This can take many forms and best in
class would be SEA Fit
are linked to health and MECHANIC Key Opinion leaders and influential promotion on pack
wellness such as fitness social media bloggers
and exercise tend to LATAM sampling during cycling
perform best events on weekends

Promotions with dairy CHINA SEA
companies highlighting FIT-BIT Giveaway
Granola use with both EXAMPLE Launch Event for Granola Rose Petal
milk and yoghurt have MEXICO
yielded great results Cycle Event Sampling Campaign

Promotions using

celebrity endorsement
have worked particularly
well in both China and
India

Promotions using
celebrity endorsement
have worked particularly
well in both China and
India