Page 81 - Granola Book Draft VS 21
P. 81
Middle East / SEA – Milk Partnership Promotion
Why:
• Granola is an ideal cereal food for consumption with milk, hot or cold, yoghurts and
cultured drinks
What:
• Partnerships with leading local dairies to co-promote granola consumption with milk and
yoghurt
How:
1. Co-branding on packs, POSM, and joint displays in store
2. Co-taste testing in stores and malls
3. Co branded advertising outside stores and on local radio stations
