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P. 79
China Out of Breakfast Consumption
Why:
• There is a growing trend amongst young urban
Chinese millennials to snack between main meals
through the day. Traditional fast food options are
seen to be un nutritious and so they seek healthier
options
What:
• A campaign that capitalises on the sachet format as
the ideal way to take your healthy snack with you
for all day consumption occasions. The campaign
highlighted portability of the single serve sachet and
versatility of consumption
How:
1. On-line campaign targeting current and new
users to promote out of breakfast consumption
2. Showed the ease of portability of the single serve
sachet and versatility of use
