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5. Global Best Practice Granola Learnings:

5.6 Winning Promotions

China Rose Petal Innovation launch

Why:
• Chinese consumers have a high awareness of herbal

medicine and the benefits of variant botanical ingredients
• Rose petal is well understood to be beneficial for health
and skin complexion

What:

• Launch of Kellogg Granola with Rose Petal offers
consumers a delicious crispy crunchy granola with
delicious fruit and real rose petals to boost health and

enhance complexion

How:

1. A private launch event was held inviting key celerity
endorsers and influential social media bloggers and
vloggers. Guests were given the opportunity to taste
the new product in a variety of serving styles
demonstrating both versatility and delicious taste

2. Significant media awareness was generated through
the launch event achieving unprecedented rates of
media impressions within the target group of young
woman