Page 77 - Granola Book Draft VS 21

HEALTH & WELLNESS DAIRY PARTNERSHIP CELEBRITY ENDORSEMENT

frequency of purchase Drives consumption through Extending day Part Consumption
demonstration versatility

This can take many forms and best in Best in class dairy partnerships entail Single Serve 34 – 50g
class would be SEA Fit-Bit giveaway cross branding on pack, cross Multipack: 3 - 6 units dependent on
merchandising in store, combined channel
POSM display materials, in-store /in-
LATAM sampling during cycling mall consumer tasting and partnership
events on weekends advertising

SEA SEA / MIDDLE EAST CHINA & INDIA
BIT Giveaway
Joint promotions with Dairy companies Celebrity Endorsement for Granola
MEXICO
Cycle Event Sampling Campaign