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5. Global Best Practice Granola Learnings:
5.6 Winning Promotions
INDIA / CHINA – Celerity Endorsement Promotions
Both India and China have used celerity
endorsement to drive their respective Granola
businesses.
It was felt that celebrity endorsement was a
powerful vehicle to encourage trial of the new
granola products where Granola is a very new
and unknown food format in the market.
The India muesli business has seen a sustained
double digit growth in their muesli franchise since
the campaign started with increased trial and
early adoption of the product
China has seen a very positive response by non
users trying their granola product range through
the celebrity endorsement campaign broke on
their ecommerce selling platforms with growth
rates exceeding 40% over the promotional period
