Page 9 - Granola Book Draft VS 21
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Granola plays within the
                                                                                           “Naturally Healthy” sub-
 ready to eat, cereal based food that is                                                 segment of the “Health and
                                                                                           Wellness” food category.

 multi ingredient/texture consistency and                                                       Health & Wellness


                                                                                                    US$ 711.1 b
 combination of flakes, clusters,                                                                  Naturally Healthy

                                                                                                      US$ 252.8 b
 grains, fruits, nuts, legumes, and various natural                                               Fortified Functional


                                                                                                      US$ 247.5 b
 .   Granola is available in different formats from                                                  Better for you
                                                                                                      US$ 141.5 b


 loose granola to bites and bars and can be consumed                                                    Organic
                                                                                                      US$ 36.6 b

 throughout the day as a breakfast or healthy snack.                                                   Free From
                                                                                                      US$ 32.7 b

                                                                                          Source: Euromonitor 2017
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