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Per Capita Consumption

Core Emerging

Country RTEC Granola & Total Country RTEC Granola & Total
Muesli Muesli
UK 5.9 0.6 6.5 Mexico 0.9 - 0.9
Ireland 5.4 0.6 6.0 South Africa 0.8 0.1 0.9
New Zea 4.1 0.9 5.0 Italy 0.9 - 0.9
Australia 3.5 0.7 4.2 Hungary 0.6 0.2 0.8
USA 3.6 0.2 3.8 Algeria 0.6 - 0.6
Canada 3.1 0.7 3.8
Saudi Arabia 0.5 - 0.5
Range 3.8 – 6.5 kg Population 452 m Japan 0.2 0.3 0.5
Russia 0.4 - 0.4
Ecuador 0.4 - 0.4
Developing Peru 0.4 - 0.4

Hong Kong 0.2 0.1 0.3
Country RTEC Granola & Total
Muesli Colombia 0.2 0.1 0.3
South Korea 0.3 - 0.3
Switz 1.4 1.4 2.8
Turkey 0.1 0.1 0.2
Belgium 1.7 0.9 2.6
Nigeria 0.2 - 0.2
Denmark 1.4 1.0 2.4 Brazil 0.1 - 0.1
Finland 1.4 0.9 2.3
Norway 0.8 1.4 2.2 Philippines - 0.1 0.1
Morocco 0.1 - 0.1
Sweden 1.3 0.9 2.2
China - - 0.0
Germany 1.1 1.0 2.1
India - - 0.0
France 1.5 0.3 1.8
Iran - - 0.0
Spain 1.4 0.1 1.5
Indonesia - - 0.0
Austria 0.7 0.6 1.3
Poland 1.0 0.2 1.2
Range < 1kg Population 4,371 m
Czech Rep 0.7 0.5 1.2
Greece 1.0 0.1 1.1
Source Euromonitor 2017
Range 1 – 3.0 kg Population 476 m Kg PCC Cereal Consumption

Highest EM
OPPORTUNITIES
Granola PCC is Japan

Space Markets: Russia & CEE 0.3kg
While we are present in 40 EM Markets our HH Penetration and PCC remain extremely low