Page 17 - Granola Book Draft VS 21

Calbee Granola Range: Calbee’s biggest
selling variants are

Fruit and “Large
Ingredient” Fruit
ranges

Fruit Granola Fruit Granola Tropical Mix Coconut Walnut & Large Ingredient
Maple Syrup Fruit range

• Biggest and fastest growing product has been the Fruit Granola

• Best innovation has been the Large Ingredient fruit range
• Latest innovation was Black Bean & Kinako and Sweet Potato variants

Calbee’s latest
innovation has
focussed on local
Black Bean
ingredients Black Bean & Kinako Sweet Potato
and Sweet potato

Calbee Japan Videos:

TVC Video

Calbee Japan celebrity Endorsement TVC Calbee Japan Production Facility