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1. Granola in Global Emerging Markets:

1.6 Five reasons why your Emerging Market needs Granola

KEY TAKE-OUT

Granola is “on-trend”
foods that EM consumers 1 The Granola food format addresses the three RTEC Barriers to adoption common across most

love. It is the fastest Emerging Markets, namely Taste perception, Naturalness perception, and Health perception
growing cereal segment

Granola expansion does
best with multiple The “Something Healthy” breakfast need is common across every emerging market and the “Naturally
formats including cereal, 2 Healthy” global food segment is the fastest growing and valued at US$ 252 b
bars, and biscuits

The fastest growing
global Granola brands
are driving their growth Granola has proven all day application from breakfast, snacking mid morning and afternoon, light
simply through sampling 3 lunch and dinner applications and is our best food for yoghurt and hot milk consumption
and channel expansion

4 Granola has the highest post trial repeat rate with consumers and has the strongest food fit with the

5 The Granola food format can extend from traditional breakfast cereal to bars, bites and biscuits

allowing for multiple day part consumption