Page 23 - Granola Book Draft VS 21
P. 23
The Granola food format addresses the three RTEC Barriers to adoption common across most
Emerging Markets, namely Taste perception, Naturalness perception, and Health perception
The “Something Healthy” breakfast need is common across every emerging market and the “Naturally
Healthy” global food segment is the fastest growing and valued at US$ 252 b
Granola has proven all day application from breakfast, snacking mid morning and afternoon, light
lunch and dinner applications and is our best food for yoghurt and hot milk consumption
Granola has the highest post trial repeat rate with consumers and has the strongest food fit with the
Kellogg Masterbrand positioning
The Granola food format can extend from traditional breakfast cereal to bars, bites and biscuits
allowing for multiple day part consumption
