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2. A Framework for Granola Growth:
2.2 Top Five Granola Growth Opportunities
KEY TAKE-OUT
The single biggest
opportunity is simple Drive All-Family and adult consumption
consumer recruitment
through product trial
Best practice show that Pack Price Architecture for Channel
the right pack
architecture and instore
visibility are biggest
drivers of growth
Leveraging the Kellogg Masterbrand commercial model
HFS Shoppers are most
likely to trial a granola
bar or individual granola
biscuit compared to
buying cereal Drive in-store availability and accessibility through display, promotion, sampling & cross
Leveraging Wholesome Snacks to drive trial and
Drive Strong Financials through Value Engineering of
