Page 33 - Granola Book Draft VS 21

LATAM Granola Insight Tool

Consumer Truth

I believe that granola is healthier and more natural than other
cereals and have multiple benefits (Energy and satiety)
I try to eat more
Consumer Want / Need natural because I want
I want good natural ingredients and tastier options that will to stay healthy but it’s
give me the nutrition I’m looking for hard to find real foods
that are not overly
Tension / Friction processed
In this modern age the majority of foods are over processed
and not natural

Granola offers all day
consumption versatility as
consumers eating habit

change to all day grazing

Granola Lunch Granola

Snack Snack

Breakfast Granola Granola Dinner

In main meals Granola is associated
with nutrition, taste and health
In the intermediate meals with
boosting energy and satisfying a
craving