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GRANOLA
• Convenient
• For the whole family (EM for Kids and Women)
• Partners with milk
Consumer Truth Consumer Truth
• Natural Wellness is the fastest • Emerging Market consumers with
Naturally Healthy • Consumer Want / Need Satiety • Consumer Want / Need
the Middle Class have an early start
growing consumer segment in the
Emerging Markets. Consumers are
to their day, and lengthy commute
and are often employed in more
seeking new ways to get a nutritious
physical work
edge
Naturally healthy foods that offer the
A breakfast food that fills them up
goodness of on trend GNUP
and provides the energy for the day
ingredients
•
While consumers are aware of
leave them heavy and bloated and
nutrition they do not want to have to
take time to prepare
work hard to get it • Traditional breakfast foods often
Consumer tension Consumer tension
• Traditional RTEC foods look and • Traditional RTEC foods are seen as
feel highly processed with little or no being too light to keep them going
visual reference to grains or GNUPs until lunch
• Consumers do not have time or the • Traditional foods are heavy and take
inclination to seek out health foods time to prepare
Insight Insight
Kellogg Granola offers me a delicious Kellogg Granola offers me a delicious
blend of natural grain based breakfast blend of natural grain based breakfast
foods enhanced with fruits, nuts, seeds foods enhanced with fruits, nuts, seeds
and pulsars in a convenient ready to eat and pulsars in a convenient ready to eat
format format
