Page 37 - Granola Book Draft VS 21
P. 37

Granola is proven to
       Consumer Price Pyramid                                                 command a premium


                                                                                  in EM markets




                                                                Premium ($8-9/kg)        Granola
                                                                                         Granola Bars




                                                                Core ($4-6/kg)           RTEC






                                                                Accessible ($2-3/kg) Porridge
                                                                                         Noodles








                                How you eat Loose Granola:  (Used / Used most often) (n=173)
                                      Yogurt                Milk                 Out of the Box       With Fresh Fruit







         Granola &               (50% / 31%)             (41%/15%)              (38%/14%)              (34%/2%)

         yoghurt, a               By Itself In Dish      As Ingredient For      With Dried Fruit    With Other Cereals
           winning                                          Trail Mix
        combination

                                  (31% / 8%)             (27% / 5%)             (24% / 2%)            (23% / 4%)

                                    With Nuts              Topping For          With Chocolate          With Milk
                                                          Dessert/Pastry                               Alternative





                                  (22% / 1%)             (21% / 1%)             (19% / 3%)             (14% / 5%)
   32   33   34   35   36   37   38   39   40   41   42