Page 27 - Granola Book Draft VS 21
P. 27
Kellogg Masterbrand “Nourish Your potential”
Sustained Energy
C
B • Premium Granola - specialist
•Mid Tier Granola food ingredients
•Mainly clusters + flakes & puffed grain • Best in Class:
•Best in Class: • Japan Brown Rice, Korea 3 bean
• Mexico Granola food • China Rose Petal etc
Granola
II •Early Adopter pack 3 – 4 portion III •Family Pouch Pack
Pouch •Three variants
•Two Variants – Fruit & Original •Re-sealable
•Denomination NSV •Family Value Offerings
Range of Wholesome Snacks Granola Style foods
single unit price points allowing channel expansion into HFS & convenience
