Page 20 - Granola Book Draft VS 21

1. Granola in Global Emerging Markets:

1.5 What’s Working / Not Working

KEY TAKE-OUT
What's Working
Granola Food addresses
the three key RTEC

barriers of taste, • The food: (premium sector)
naturalness and Satiety
• Natural – Ingredients & grains

• Taste – Different colours & textures
Brands that have driven
channel expansion • Satiety – A “Big Eat” perception
through the correct pack
price architecture have • Bright ingredient (Fruit) colours appeal
grown
to consumers and drive health

Lack of global credentials
procurement and supply
chain solutions failing to
unlock economies of
scale • Adult & all family appeal

• Rapid growth with massive headroom

• Good geographic footprint – 40 Countries

• Masterbrand / food fit with new middle

pillar “Sustained Energy”