Page 21 - Granola Book Draft VS 21

What's Not Working

• Very low HH & channel penetration

Different colours & textures • Expensive food in big packs

ig Eat” perception
• Over index to Modern Trade
Bright ingredient (Fruit) colours appeal

to consumers and drive health • Lack of packaging formats for EM

Development (Single Serve, tubes etc)

• No global supply chain synergies

• Many different recipes

Rapid growth with massive headroom

• Imported to many of our EM Markets

40 Countries • No global scale and so no robust supply

chain procurement food and pack strategy

Masterbrand / food fit with new middle