Page 35 - Global EM Granola Learning Book - Draft VS 22
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GRANOLA
• Convenient
• For the whole family (EM for Kids and Women)
• Partners with milk
Consumer Truth
Consumer Truth • Emerging Market consumers with the
Naturally Healthy • Consumer Want / Need Satiety • Consumer Want / Need
Natural Wellness is the fastest growing
•
Middle Class have an early start to their
consumer segment in the Emerging
Markets. Consumers are seeking new
day, and lengthy commute and are often
ways to get a nutritious edge
employed in more physical work
A breakfast food that fills them up and
Naturally healthy foods that offer the
provides the energy for the day
goodness of on trend GNUP ingredients
•
While consumers are aware of nutrition
them heavy and bloated and take time
they do not want to have to work hard to
to prepare
get it • Traditional breakfast foods often leave
Consumer tension Consumer tension
• Traditional RTEC foods look and feel • Traditional RTEC foods are seen as
highly processed with little or no visual being too light to keep them going until
reference to grains or GNUPs lunch
• Consumers do not have time or the • Traditional foods are heavy and take
inclination to seek out health foods time to prepare
Insight Insight
Kellogg Granola offers me a delicious blend Kellogg Granola offers me a delicious blend
of natural grain based breakfast foods of natural grain based breakfast foods
enhanced with fruits, nuts, seeds and pulsars enhanced with fruits, nuts, seeds and pulsars
in a convenient ready to eat format in a convenient ready to eat format
