Page 37 - Global EM Granola Learning Book - Draft VS 22
P. 37
Granola is proven to
Consumer Price Pyramid command a premium
in EM markets
Premium ($8-9/kg) Granola
Granola Bars
Core ($4-6/kg) RTEC
Accessible ($2-3/kg) Porridge
Noodles
How you eat Loose Granola: (Used / Used most often) (n=173)
Yogurt Milk Out of the Box With Fresh Fruit
Granola is
eaten with
(50% / 31%) (41%/15%) (38%/14%) (34%/2%)
yoghurt
By Itself In Dish As Ingredient For With Dried Fruit With Other Cereals
more often Trail Mix
than any
other
ingredient (31% / 8%) (27% / 5%) (24% / 2%) (23% / 4%)
With Nuts Topping For With Chocolate With Milk
Dessert/Pastry Alternative
(22% / 1%) (21% / 1%) (19% / 3%) (14% / 5%)
