Page 71 - Global EM Granola Learning Book - Draft VS 22
P. 71
Mobile enabled ecommerce
channels are an ideal way to
reach our EM granola consumers
Celebrity endorsement has
proven to be highly effective
in driving trial amongst non
granola users in China
10 Step E-shopper journey for Kellogg Granola - China
1 Education on 2 Appealing 3 Category 4 Ingredient story 5 Portion pack
consumption product visuals education – sizes and
occasion what is granola benefits
and why is it
unique
6 Nutritional 7 Usage 8 Product 9 Q&A 10 Kellogg
information instructions information Brand Story
