Page 74 - Global EM Granola Learning Book - Draft VS 22
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5. Global Best Practice Granola Learnings:
5.5 Winning with Wholesome Snacks
Why:
KEY TAKE-OUT
• Granola bars and bites offer consumers the Granola
Granola style wholesome experience at a low per unit cost and without the need for
snacks offer your milk and bowl consumption
consumers the perfect
trial mechanism for • Due to the relatively low unit cost of the bar format,
Granola at a low unit cost granola bars have the ability to achieve a much deeper
penetration into the traditional HFS channel in emerging
Chewy fruit and nut markets
cluster bars are the most
preferred food with EM What:
consumers
• Most successful food format has been the Chewy fruit
and Nut bars currently sold in Middle east, SEA, and
LATAM
Packaging film that
allows the product to be • The success of this format is the visible whole nuts grains
seen help drive and fruit chunks clearly visible within the bar format
consumer trial and
repurchase
How:
1. Smaller selling cases allowing for deeper distribution
with HFS
2. Shelf ready packaging for easy merchandising in
convenience and pharmacy channels
3. Meal deal offers with coffee in convenience and
forecourts
4. Expansion into Food Away from Home including hotel
mini-bars, catering and airlines
