Page 18 - Global EM Granola Best Practice Book - Draft Version 24
P. 18

1. Granola in Global Emerging Markets:


              1.4 Competitor Overview – 4 local H&W Brands



                                           Emerging Markets have seen significant growth in

                                          local Health & Wellness Brands that offer ranges of
                                               “healthier for you” foods including  Granola
                                           Despite being independent they all have a similar
                                                                  look and feel
















                                                                                                                     EM Granola

                                                                                                                  being driven by
        Vivo – Chile & Peru
        Health and Wellness range                                                                                   local regional
        with cereals, granola, trail                                                                                 brands that
        mix, drinks, and biscuits                                                                                       cater to


                                                                                                                    regional local
                                                                                                                         tastes













       Tosh - Columbia
       Health and Wellness range

       with cereals, granola, trail
       mix, drinks, and biscuits
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