Page 6 - 98 Crowley Street, Zillmere | Place + Karen
P. 6

Marketing Recommendations



        Method of Sale and Timing

        The  timing  and  methods  used  to  sell  the  property  will  have  a

        major bearing on the results achieved.


        Auction

        A great way to tie it all together is to auction the property and

        create a three or four week timeline. I am confident there will be
        enough  interest  in  the  property  to  warrant  holding  an  auction
        onsite and making the bidders compete for the property.



        Price

        During an Auction campaign, no price is advertised. This opens
        up  the  market,  ensuring  that  all  potential  buyers  see  the

        property and that no potential buyers are excluded;

        Offers

        Throughout  the  campaign,  offers  prior  to  Auction  are

        encouraged. If an offer is taken prior to Auction, it will be on a
        cash/unconditional  basis,  with  the  cooling  off  period  waived.
        Buyer’s  are  informed  that  offers  must  be  presented  in  this
        format for the property to be sold prior to Auction;


        Motivation

        An Auction conveys a sense of urgency to sell the property, and
        the  motivation  to  sell  within  a  fixed  time  frame.  With  the

        amount of choice currently in the marketplace, this positions the
        property as one which must be inspected before others, as there

        is an ‘end date’ to possible negotiations.
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