Page 13 - The Real truth about Traffic

Why? They were paying roughly $270 per customer to get traffic- but only monetising
that traffic to the tune of about $75.

Would more traffic have helped? Nope- not unless they were able to monetise it at $270 /
customer...

The question is NOT “how do I get more traffic?”

The question is “How do I make more profitable sales?”

So you start off building that structure that can fly, or that website that can convert visitors
into sales.

“How do I know if my site can fly? How do I know how well it's converting?”

And there is one number, that is more important than any other number in your business
– it reveals a lot about how well your business has been designed, and how healthy it
is.

And I will also guarantee to you, that 97% of people in our industry don't have the
slightest clue what this number is in their business.

And that number is your average visitor value. Sometimes you'll hear it referred to as
'Earnings Per Click' but for now, we'll call if your average visitor value.

(c) Matt Lloyd,
www.mobe.com