Page 100 - Clackamas County Watertourism Strategic Plan. Final.v3

STRATEGIC PLAN FOR WATER-BASED TOURISM IN CLACKAMAS COUNTY, OREGON THE MARKET
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Only about 7% of non-motorized boaters belong to a non-motorized boating organization or club, 92% do not. Any marketing campaign must keep in mind that communicating
via clubs and boating organizations will only reach a highly targeted audience. Nonetheless, this audience tends to be the influencers and leaders of the general market.

Non-motorized boaters are unique in that they are the most likely among all three groups to participate in a variety
Table 5-14 Other Activities Commonly Enjoyed by Paddlers
Rafters Kayakers of activities. This study’s statewide survey shows that over 42% of non-motorized boaters perform other activities
Canoeing 61% Camping 63% when they recreate on the water. A nationwide survey supports these findings with more details on the types of
Fly Fishing 58% Bicycling 62% activities that paddlers enjoy. Table 4-14 shows the range of activities preferred by different paddlers.
Backpacking 46% Rafting 50%
Canoers Windsurfers/SUP The most commonly owned non-motorized craft is a type of flatwater boat; 35% of paddlers own a canoe and 34%
8
Day Hiking 66% Canoeing 55% own a flatwater kayak. The third most popular boat is a whitewater raft with 30% of paddlers owning at least one,
Kayaking 60% Trail Running 52% followed by whitewater kayakers at 28%. Stand up paddleboards are the fastest growing product for non-motorized
Fly Fishing 57% Mountain Biking 46% paddlers, with over 50% of the boards being new within the last 12 months. However, only 8% of households own
Source: ConsumerVue 2014: Outdoor Segmentation Study. paddleboards (Table 4-15).

Table 5-15: Boat ownership by type
Percent owning number of boats % New in New as Type of Boat Used Most Often
3 or 1 or usage past 12 percent of
1 2 25% 25%
more more months owned
Drift or row 24 2 1 27 17 0.033 11 20% 19% 18%
Canoe 28 6 1 35 19 0.037 8 17%
WW kayak 13 8 7 28 13 0.057 10 15% 13%
Other kayak 11 17 6 34 25 0.111 16 10%

WW raft 22 5 3 30 18 0.027 6 4%
5% 3%
Other raft 16 3 1 20 4 0.026 10
SUP 4 3 1 8 3 0.071 54 0%
Source: Oregon Non-Motorized Boater Participation and Priorities, 2015 DRIFT/ROW CANOE WW KAYAK OTHER KAYAK WW RAFT OTHER RAFT SUP

Although the canoe is the most commonly owned watercraft and the flatwater kayak is second most common, the flatwater kayak is used most frequently of all boats. Most
households that own a canoe only own one. By comparison, households with flatwater kayaks most often own two or more. This is likely because a canoe usually has two seats

8 Technically, sea kayaks are included in this group of flatwater kayaks and for some adventurous boaters this doesn’t mean flatwater, however, they are the minority of paddlers.