Page 104 - Clackamas County Watertourism Strategic Plan. Final.v3

STRATEGIC PLAN FOR WATER-BASED TOURISM IN CLACKAMAS COUNTY, OREGON THE OPPORTUNITIES
6-1

Chapter 6 THE OPPORTUNITIES In this chapter, the information collected and analyzed in chapters two, three
and four is brought to a culminating set of opportunities for Clackamas County.
"Success is where preparation and opportunity meet." Bobby Unser In Chapter 2 we studied the waterbodies of Clackamas County and learned what
they have to offer visitors. In Chapter 3 we systematically analyzed the people
using Oregon’s waterbodies, learned how they feel about Clackamas County’s

Community Institutional & waters, and investigated the unique experiences these waters have to offer. In
Organizational Chapter 4, we studied the national and regional markets to calculate the
Involvement
untapped market potential for water-based tourism in Clackamas County. Here,
in chapter 5 we combine this information and use it to direct us on how to seize
the opportunities and achieve our unrealized potential.
The opportunities presented in this chapter are discussed in 5 major categories:
1. Physical Improvements: a list of capital improvements that would help
advance water-based tourism
2. Putting “Clackamas on the Map”: is a call for more targeted marketing
Physical Putting Clackamas Improving the 3. Improving the Experience: discusses how to open new markets in water-
based tourism by expanding into new products and services
Improvements “On the Map” Experience
4. Community Involvement: building community support at the municipal
level
5. Institutional and Organizational: the management and administrative
structures necessary to support all these actions.
Each category includes many recommended actions. The entity to take the
lead on each action will vary depending on the action but in all cases
teamwork and collaboration among stakeholders will be required to
successfully implement these recommendations.