Page 52 - Clackamas County Watertourism Strategic Plan. Final.v3

STRATEGIC PLAN FOR WATER-BASED TOURISM IN CLACKAMAS COUNTY, OREGON THE PEOPLE
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Table 4-8 Favorite Waterbody by Age Group

Age Deschutes Colombia Rogue Willamette OR Owyhee OR Coast Umpqua John Day
Coast South Household income shows a little more variability than age for determining
North favorite water body but not by much. Respondents in six out of eight income

19-25 27.3% 9.1% 9.1% 18.2% 9.1% 27.3%
categories preferred the Deschutes as their favorite waterbody. It is
26-39 27.8% 15.5% 15.5% 8.2% 12.4% 6.2% 4.1% 2.1% 8.2% interesting to note that those in the lowest income category and those in the
highest both prefer the Deschutes, so income doesn’t appear to influence
40-55 24.3% 17.5% 11.2% 13.1% 10.1% 6.7% 6.3% 4.1% 6.7%
preferences for waterbody. For those earning between $10,000 and
$20,000, the favorite waterbody was the Rogue with the Deschutes,
56-65 26.8% 21.2% 11.7% 6.9% 7.4% 4.8% 7.8% 9.5% 3.9%
Willamette, Owyhee and John Day tied for second. For those in the $65,000
over 65 23.0% 14.4% 18.0% 8.6% 7.7% 10.4% 6.3% 5.0% 6.8% to $100,000 income category, the Columbia was the first choice but only by
.6% followed by the Deschutes. The data generally show that as household
Total 24.9% 18.0% 13.1% 10.2% 9.0% 7.3% 6.3% 5.7% 5.6%
income rises, so does the probability of the Deschutes being the favorite
water body in Oregon. A person’s gender did not affect the preference for
Table 4-9 Favorite waterbody by Household Income favorite water body with the Deschutes being the preferred followed by the

Deschutes Colombia Rogue Willamette North Owyhee South Umpqua John Day
Coast Coast Columbia.

Less than 20.0% 40.0% 20.0% 20.0%
$10,000 Favorite water-based activities also did little to influence the preference for
$10,000 - 24.3% 15.2% 16.2% 9.0% 8.1% 7.1% 6.7% 5.7% 7.6%
$19,999 rivers unless the respondent was a motor boater. For anglers and paddlers,
$20,000 - 20.3% 17.2% 10.9% 13.3% 8.6% 8.6% 3.9% 10.2% 7.0% their preferred water body was the Deschutes River, followed by the
$39,999 Columbia and Rogue respectively. Motor boaters prefer the Columbia and
$40,000 - 17.9% 14.3% 17.9% 10.7% 14.3% 10.7% 7.1% 3.6% 3.6%
$64,999 Willamette. However, motors are prohibited on many sections of the
$65,000 - 21.5% 21.5% 15.1% 10.8% 4.3% 7.5% 7.5% 4.3% 7.5% Deschutes, and where it is allowed, there is limited access with activities and
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$99,999 boat speeds being regulated . Similar restrictions are not present on the
$100,000 - 19.5% 20.1% 10.7% 8.3% 12.4% 7.7% 10.7% 4.1% 6.5% Columbia or Willamette, so the comparison is not entirely valid.
$149,999
$150,000 - 28.6% 14.3% 14.3% 14.3% 14.3% 14.3%
$200,000 Of the top nine favorite waterbodies on the survey, none lie solely in
over $200,000 36.9% 17.4% 12.8% 8.1% 8.7% 4.7% 2.0% 5.4% 4.0%
Clackamas County and only one (Willamette River) partially does. If the
Total 24.9% 18.0% 13.1% 10.2% 9.0% 7.3% 6.3% 5.7% 5.6% Willamette is counted as a Clackamas County water body, 273 respondents
or 16% of the sample will have a favorite water body in Clackamas County, if
the Willamette is not included as a Clackamas water body, then only about 5% do. Since most of the Willamette is not in Clackamas, the true number is likely closer to 5%.