Page 17 - Brand_Basics_Logo_International.indd
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1.2-17 RULES (CONT.)

                                    45º

                                         .5"

        ORIENTATION                                   MINIMUM SIZE                                    SPATIAL RELATIONSHIP

     The tile logo must always           The minimum logo size for printed materials is        The tile logo should always have a safe area
appear at a 45° angle to the right.       1/2" along the left side. The minimum size for        around it at least 100% the diameter of the
                                         specialty items (pens, pencils, pins, etc.) will be  white dot, or “pip,” in the logo. This gives our
                                                                                               logos room to breathe and helps them stand
                                                determined on a case-by-case basis.           out. Height of m=height between type and tile.

                                                                                                   No elements may be positioned within
                                                                                                               this protected zone.
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