Page 22 - Brand_Basics_Logo_International.indd

1.3-22 RULES (CONT.)

45º 1"

ORIENTATION MINIMUM SIZE SPATIAL RELATIONSHIP

The tile logo must always The minimum logo size for printed materials is The tile logo should always have a safe area
appear at a 45° angle to the right. 1" along the bottom side. The minimum size for around it at least 100% the diameter of the
specialty items (pens, pencils, pins, etc.) will be white dot, or “pip,” in the logo. This gives our
logos room to breathe and helps them stand
determined on a case-by-case basis. out. Height of inset of "o"=distance between
type and tile. No elements may be positioned

within this protected zone.