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HAPPY TAILS FUNDRAISER!  See page 3 for details



                                                Newsletter
                                                                                                  March 2021








                                                                   Every Animal Should Enjoy Life!




              Contents

      •  Happy Tails Fundraiser Details........3
      •  Happy Tails: Success Story ...............4
      •  2020 Pet Adoptions Set Record ....5
      •  Contact Us/Hours of Operation.....5
      •  Pet of the Month: Available for
        Adoption .............................................. 6
      •  March  Meow Madness ....................7
      •  Become a Monthly Donor............... 8
      •  Volunteering with EASEL  ................8




      New for 2021:
      EASEL’s Online Store



         Fresh off a record-setting year in
      2020 for cat and dog adoptions (see
      page 5 for more information), EASEL is
      kicking off 2021 on a high note, with a
      new venture that will help both EASEL
      and the general public at the same   Spotlight on Our Volunteers:
      time: an online pet supply store and
      pharmacy.                            Our Grant Team
           Launching later this quarter, the
      online pet store will feature a wide
      rande of products, including AAFCO*-                                        significant impact, especially during a year
      labeled regular and prescription pet         Non-profit organizations as a whole   when the shelter was significantly limited
      food from leading pet food companies   are reliant on external funding in order to   in terms of public interactions and other
      for all life stages (senior, adults, puppies   finance their continued operations – EASEL   fundraising efforts.
      and kittens); pet treats; nutritional   is no exception. And like many other non-       Over the years, EASEL’s grant writing
      supplements, such as probiotics and   profit organizations, EASEL’s grant writing   team has secured funds for the shelter’s
      vitamins and hip, joint and dental   team plays a vital role in this process. Their   spay/neuter programs, funding for “bottle
      care supplements for older pets; flea   accomplishments and efforts largely go   baby” fosters (neo-natal babies, especially
      medication; heartworm preventatives;   unsung, but their contributions to the work   kittens, that require specialized care) and
      and training supplies.               that EASEL does are immeasurable.      helping community residents with funding
           All proceeds from the online pet        In 2020, the grant writing team was   for veterinary needs.
      store sales will contribute toward   responsible for successfully securing more        One of EASEL’s newest initiatives, which
      food and care for shelter animals. The   than $40,000 in grant monies to support   the grant team successfully received
      supplier will ship the products directly   various EASEL programs. While it is “a   funding for in 2020, has been transporting
      to the buyer for convenience.        drop in the bucket of the overall shelter   animals to our shelter from external sites
            “There are always a few dogs and   operations” as grant writer Joe Tyrrell   – and not just high-kill shelters in New
      cats at the shelter who need special   explained, the funds they bring in had   Jersey. EASEL has increased its efforts to
      prescriptions, and this allows us to
                                                                                         Continued on page  2
             Continued on page 7

                                                                                           EASEL News March 2021    1
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