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Perhaps you were once a customer of such a business so you know, first hand, who your target prospects are and what they face.
Maybe they’re a lot like you! This will make it easier for you to identify with who they are.
So, now you have what you need to develop your own buyer personas. Make your stories as detailed as possible, involve expert help in compiling them if you need to, but above all - make them credible.
Conclusion
Buyer personas are not difficult to develop if you are operating in a field you know. All it takes is a bit of downtime to focus on your customers and think about the issues they face in their daily, working lives. Look at it from their point of view. It’s a great way to connect with like-minded prospects that you can’t otherwise connect with physically. It gives them something to identify with and the impression you and your business understand their world, can help them and are worthy of their custom.
Make your characters and story lines relevant (as in the examples, which are relevant to fleet managers), interesting and believable and you can’t go wrong, plus coming up with characters, stories and scenarios can be fun.
Next Steps
If you’d like help doing this, get in touch. I’m happy to talk you through it. If you have the budget and not time, I can develop buyer personas and storylines for you. If not, go for it. Be creative and enjoy.
You can find more information on many of the subjects covered in this eBook by visiting www.writtencontentplus.com.
About
Alison Campbell is founder and director of WrittenContentPlus and YolobuzzCreative.
WrittenContentPlus helps companies turn prospects into profitable customers and longterm brand ambassadors. We ensure marketing efficacy and ROI (return on investment) by focusing on integrating sales, marketing and customer experience. The goal is to align every touchpoint to deliver consistently good customer involvement. We also assist clients in managing relationships and keeping customers happy by delivering engaging content and creative sales and marketing. We devise and implement campaigns that pull customers and prospects through the funnel to a positive buying decision. Our marketing empowers favourable conversions (whereby the prospect becomes a customer, follower, fan, connection, sharer or engaged in a meaningful way). WrittenContentPlus is essentially a digital-age marketing communications consultancy specialising in content creation, publishing and social media. YolobuzzCreative takes care of the creative side of marketing (graphic design, images, video content, printing and so on) and offers guided brainstorming for marketing teams.
©Alison Campbell 2017 10