Page 31 - Cross-Border Magazine Nr.3

~ Vinicio ~

The E-commerce want to make our e-commerce business really flourish. We have LuisaViaRoma. We are friends, and he inspired me very much

renewed our physical stores, and now e-commerce will be our
with his approach. In my life, I have always tried to imitate
paper packaging Experts investment focus. In our office, there are plenty of young people, those who were better than me, because if you look up, you will
improve yourself. We must open up and dare to take on great
including a team dedicated to e-commerce. They are very deter-
mined and I feel I have assembled the right team. In addition,
we opened a new logistics hub in Busto Arsizio three months projects to really achieve what we want to.”
ago, boasting a size of 3000m2, so we created the right condi- Which advice would you give to Italian retailers and
tions to become a successful e-commerce company. We can use brands who want to venture into e-commerce?
our domestic setup to leverage eShopWorld’s global infrastruc- “Pay a lot of attention when choosing the companies you work
ture, which will help us scale our international business.” with. Choose your partners wisely, because if you build your
business on the wrong structure, it will cost you a lot of money.
Speed up your Italian luxury products are popular in Asia. Do you have My advice is that you should not be afraid to spend a little extra
any plans?
in order to find a partner that has the right expertise, the right
packaging process “We collaborate with FarFetch and with the platform Yoox for know-how and who has worked with large e-commerce compa-
end-of-season sales, where we gain some experience with selling
nies and helped them grow.”
to Asian markets. However, going there on our own is difficult.
Our solutions are easy to Take China for instance, this market has an overwhelming Where do you see yourself and Vinicio in 10 years?
load and operate and power and a high level of complexity. We don’t want to target “I am self-taught and I never worked in a shop. In 1983, I
all markets, so we carefully choose the regions we focus on and opened a shop because I loved fashion and since then, we have
enable you to tackle work slowly towards the results we aim to achieve. We do not only continued to grow. We started from scratch, and built what
seasonal peaks expect to achieve big things right from the beginning, we just has become a 72-employee company today. From now on, I hope
want to focus on taking the right steps. People know about us we can improve both our offline and online business. I don’t like
from Hong Kong to Seoul to Moscow to LA to NY. We per- to give myself tight time-limits and I have never done so in 34
form well in the UK, France, The Netherlands and Europe, and years. I am extremely passionate about my work, I have dedi-
with the right tools, which we are integrating right now, we hope cated my entire life to it. I have achieved what was just a dream
to be able to make some significant steps this year.” a couple of years ago: Vinicio is one of the major players in Italy
and that fills me with pride. I will continue on this path and
Is there any brand in Italy that has inspired you? further improve the business with whatever it may take.” ••
“15 years ago, I travelled to the UK with Andrea Marcolesi of
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