Page 5 - NABCA 79th Annual Conference - Registration Brochure
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Business Sessions
Business Session I: Business Session II:
"Can Big and Small "The US Alcohol Regulatory
Co-Exist?" Model: Best for Business?"
Without doubt, the alcohol regulatory and sales Even with the supposed burdens of draconian regulations
environment in the US is changing. At the same and exorbitant taxes heaped upon the beverage alcohol
time that small, local suppliers are growing by industry, one could argue that unlike most other industries
leaps and bounds, there continues to be further in the last decade, collectively, the alcohol beverage industry
consolidation among global suppliers. The has thrived. Why? Perhaps we need look no further than the
competition for market share is as fierce as ever regulations put into place post-prohibition to help protect
and likely to grow. Can both thrive? Many smaller public health and safety. The tied-house restrictions, trade
suppliers are asking for special exceptions to local practice violations, elimination of exclusivity, etc., were put
laws giving them a better chance to compete into law largely to prevent practices that led to excessive
with the large multi-nationals. Is this appropriate consumption prior to prohibition. In so doing, is it possible
economic intervention or just political pandering? that these regulations are responsible for creating a more
Wine and spirit wholesalers are merging to create level playing field for all stakeholders in the industry while
national distributors. Does this help or hurt the at the same time providing a more orderly and responsible
big or small supplier? Big box and national alcohol business model? Unlike Coke and Pepsi which dominate
chain stores seem to be capturing a larger share of the soda shelf space, many licensees and retailers across
the market from the smaller mom and pop stores. the country carry hundreds of products, locally and globally
How does this impact the marketplace? Will produced. Will normalizing alcohol jeopardize this success
private label products continue to gain market through deregulation? Should a successful alcohol policy
share? An expert panel discusses these questions blueprint be discarded for customer convenience? A panel
and more. of experts reviews this interesting paradox.
Moderator: Co-Moderators:
Stephanie O’Brien Jeffrey R. Anderson
Chairman & NABCA Chair-Elect, Vermont Director, Idaho State Liquor Division
Department of Liquor Control Shauna Helfert
Administrator, Montana Department of Revenue
Panelists:
Roberto Serralles Panelists:
President & CEO, Serralles Inc. Steve Bellini
Max Shapira EVP Business Intelligence/ Trade Development, Sidney
President, Heaven Hill Brands Frank Importing Company
Chris Underwood Arthur T. Dean
CEO, Young’s Market Company CEO, Community Anti-Drug Coalitions of America
Mike Keyes
President North America, Brown Forman Corporation
Paul Ross
President & CEO, Edrington Americas
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