Page 33 - P4403.59-V58_Numark Pharmacy Magazine December PRINT

Identifying the needs of your Consultations
patients and

Understanding the specific needs of your patients is crucial conversations
when expanding your community pharmacy’s offerings to
include private services. By identifying these needs accurately, Leverage one-on-one
you can ensure that any new services you introduce will be consultations to gain
both valuable to your patients and beneficial to your business. insights. During regular
patient interactions, you
could ask open-ended
Patient surveys and questionnaires questions like:

Develop a simple, anonymous survey covering potential "ARE THERE ANY
HEALTH CONCERNS
private services, such as health checks, vaccinations, and YOU HAVE THAT WE’RE
medication management. NOT CURRENTLY
Distribute the survey through multiple channels, including ADDRESSING?"
in-store, via email, and on your pharmacy’s social media "WOULD YOU FIND VALUE
platforms. Ask questions like: IN A SERVICE SUCH AS A

CHOLESTEROL TEST OR
"Which of the following health TRAVEL VACCINATION?"
services would you be interested in?" You could also consider
analysing any common
"How likely are you to use ailments or conditions that
a private flu vaccination your patients frequently
service?" seek treatment for, but
"What additional healthcare
services would you like to see that are not adequately
offered at our pharmacy?" handled by NHS services.

Community Collaboration Numark Pharmacy 8h

engagement with Local Online

You could host community Healthcare presence and
health events, like health Providers
fairs or open days, to social media
engage with the broader Connect with local GP
community and offer free practices, hospitals, and Use your pharmacy’s
initial screenings or mini- clinics to understand social media platforms
consultations to gauge common health issues in to ask for feedback
interest in specific services. the community and attend directly, create polls or
discussion posts asking
Setting up a suggestion box local healthcare meetings followers what services
or forums to gather
in a prominent place in your insights from they find lacking in their
pharmacy, where patients other healthcare healthcare experience
can leave ideas or needs professionals. and encourage patients
anonymously is also a great to leave comments or
way to gain insights. send messages about
services they’d like to
see offered.

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P4403.59-V58_Numark Pharmacy Magazine December 244.indd 33 11/11/2024 11:18:08