Page 19 - P4403.14_V102_YOUROTC April 2025

It’s time to start thinking about how to get the most from your allergy space, spring is just around the corner and

so it’s the perfect time to start to gather ideas ahead of the allergy season! ALLERGY 19
14 IN THE KNOW: ALLERGY
NUMARK It’s time to start thinking about how to get the most from your allergy

Here’s some handy hints and tips to really maximise your shelf space within allergy…
space, spring is just around the corner and so it’s the perfect time to
start to gather ideas ahead of the allergy season!
Customers tend to shop by format – many will be used to
Here’s some handy hints and tips to really maximise your shelf space within allergy…
taking a tablet therefore start with tablets. Lead in with well
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a
known active ingredients such as Loratadine and Cetirizine
SUMMER AND TRAVEL Customers tend to shop by format – many will The next format to prioritise is syrups, including T Tablets
be used to taking a tablet therefore start with
Children’s syrups. Apply the same merchandising
tablets. Lead in with well known active ingredients
moving into alternative active ingredient tablet products such
principles; lead in with Numark then into branded
products blocked by need state.
such as Loratadine and Cetirizine moving into
as fexofenadine. Now move into nasal sprays, there is a broad
alternative active ingredient tablet products such
as Fexofenadine.
offering of nasal sprays covering different
symptoms from allergy relief to nasal cleansing and
Top Tip!! Top Tip!! decongestion, ensure they are brand blocked and in
the relevant need state for ease of shopping.
Lead in each sub category with
Lead in each sub category with Nasal sprays may need to be blocked across more
the Numark option where available.
This will promote value for money,
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than one shelf, try and keep the segregation clear
the Numark option where between need states. This approach will also apply T Tablets
especially in the current climate!
Ensure you order in
available. This will promote value to any other sub categories which are split over
numerous shelves.
numerical pack size
for each product
for money, especially in the Following nasal sprays move into eye drops and eye
current climate! sprays. Use the same principles as outlined in other
sub categories.
Ensure you order in numerical
pack size for each product
Tablets
The next format to prioritise is syrups, including Children’s
syrups. Apply the same merchandising principles; lead in with
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Numark then into branded products blocked by need state. Tablets T Tablets S Syrups Including C hildren’s N N asal Sprays & W ipes
Now move into nasal sprays, there is a broad offering of
nasal sprays covering different symptoms from allergy relief
Syrups
to nasal cleansing and decongestion, ensure they are brand Nasal Sprays & Wipes
Tablets
Including Children’s
blocked and in the relevant need state for ease of shopping.
Nasal sprays may need to be blocked across more than one
shelf, try and keep the segregation clear between need
states. This approach will also apply to any other sub
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categories which are split over numerous shelves. E Eye D rops N N asal Sprays E Eye/Throat
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Eye/Throat
Eye Drops Nasal Sprays N N PD Feature
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NPD Feature
Following nasal sprays move into eye drops and eye sprays.
Use the same principles as outlined in other sub categories.
11/03/2025 12:38:35
P4403.14_V102_YOUROTC April 2025.indd 19
P4403.14_V102_YOUROTC April 2025.indd 19 11/03/2025 12:38:35