Page 20 - P4403.14_V102_YOUROTC April 2025

20 ALLERGY IN THE KNOW: ALLERGY 15

Here’s a planogram example as to how to execute your
allergy range based on principles discussed

Decision Hierarchy

Format
Tablet | Syrups
Nasal Sprays | Eyes

Brand

Brand block to create impact
and draw the eye
Lead in with Numark

Active

Lead in with known
ingredients customers will
Here’s a planogram example as to how to execute your allergy range based on principles discussed recognise such as Cetirizine
Here’s a planogram example as to how to execute your allergy range based on principles discussed
and Loratadine
Here’s a planogram example as to how to execute your allergy range based on principles discussed
Here’s a planogram example as to how to execute your allergy range based on principles discussed
Here’s a planogram example as to how to execute your allergy range based on principles discussed
Here’s a planogram example as to how to execute your allergy range based on principles discussed
Here’s a planogram example as to how to execute your allergy range based on principles discussed
Here’s a planogram example as to how to execute your allergy range based on principles discussed
Decision Hierarchy
Decision Hierarchy
Decision Hierarchy
r
a
r
e
H

i
Decision Hierarchychy
Decision
Decision Hi Hierarc
Decision erarchyhy
FormatHierarchy
Decision
Format
Tablet | Syrups| Nasal Sprays | Eys
Tablet | Syrups| Nasal Sprays | Eys
F Format
r
Formatmat
o
Format
Format
Format
Tablet | Syrups| Nasal Sprays | Eys
rup
S

y

e
l
|
s
|

t

s
y
Tablet | Syrups| Nasal Sprays | Eys Eys
Ta
|
Spr

b
Nasal
a
Tablet | Syrups| Nasal Sprays |
Tablet | Syrups| Nasal Sprays | EysEys
Tablet | Syrups| Nasal Sprays | Eys
Tablets
Tablets
Tablets
T Tablets
ab
l
Tabletsets
Tablets
Table
Brand Tabletsts
Brand
Brand block to create impact and
Brand
Brand block to create impact and
Brandand
Br
Brand
Brand
Brand
draw the eye
draw the eye
Brand block to create impact and
and

to

block
impact

Brand block to create impact and and

Br
ea
cr
e
t

Brand block to create impact and nd
Brand block to create impact a
Brand block to create impact and
Lead in with Numark
Lead in with Numark
d draw the eye
r
a

the
draw the eye eye
w
draw the eye
draw the eye
draw the eye
Tablets
Tablets
Lead in with Numark
Lead in with Numark ark Tablets
Lead in with Num
Lead in with Numark
Lead in with Numark
Lead in with Numark
T Tablets
ab
Tabletsets
l
Table
Tablets
Tabletsts
Active
Active
Lead in with known ingredients
A Active
Activetive
c
Active
Active
Active
Lead in with known ingredients
customers will recognise such as
Lead in with known ingredients
ingr

in
k

n
n
with
Lead
o

w
Lead in with known ingredients edients
customers will recognise such as
Lead in with known ingredients
Lead in with known ingredients
Lead in with known ingredients
Cetirizine and Loratadine
customers will recognise such as
customers will recognise such as
customers will recognise such as
Cetirizine and Loratadine
customers will recognise such as
customers will recognise such
customers will recognise such as as
Cetirizine and Loratadine
Cetirizine and Loratadine
Cetirizine and Loratadine
Cetirizine and Loratadine
Cetirizine and Loratadine
Cetirizine and Loratadine
Top Tip!! Tablets Syrups including Children’s Nasal Sprays & wipes
Top Tip!!
Only double face if you Tablets Syrups including Children’s Nasal Sprays & wipes
T Tablets
Top Tip!!
l
Nasal Sprays & wipes
Nasal S
Tablets
rprays & wipes
Tabletsets

Top Tip!!Tip!!
Top
ab

p
ay
s
&
S

w
e
Only double face if you
Nasal Sprays & wipes
p
Nasal
i
Table
Top Tip!!
Top Tip!!
Tablets
Syrups including Children’s
Top Tip!!
S Syrups including Children’s
r
d
including
’
n
Nasal Sprays & wipes
e

y
i
Syrups including Children’s s
Nasal Sprays & wipes
h

l
s
C
rup
Syrups including Children’s
Syrups including Children’
really need to e.g. to Tabletsts Syrups including Children’s s Nasal Sprays & wipes s
Only double face if you
Only double face if
Only double face if you you
really need to e.g. to
Only double face if you ou
Only double face if you
Only double face if y
manage stock on fast
really need to e.g. to
really need to e.g. to
really need to e.g. to
really need to e.g.
really need to e.g. to
really need to e.g. to
manage stock on fast to
moving lines otherwise this
manage stock on fast
manage stock on
manage stock on fast fast
moving lines otherwise this
manage stock on fast
manage stock on fast
manage stock on fast
is wasted space
moving lines otherwise this
moving lines otherwise this this
moving lines otherwise
is wasted space
moving lines otherwise this
moving lines otherwise this
moving lines otherwise this
is wasted space
is wasted space
is wasted space
is wasted space
is wasted space
is wasted space
Eye Drops Nasal Sprays Eye/Throat – NPD Feature
Eye Drops
Nasal Sprays
Eye/Throat – NPD Feature
E Eye Drops
Nasal
S Sprays
Eye Dropsops
Dr
y
e

Nasal Sprays
Nasal
p

ay
r
Eye Dropss
PDNPD Feature
Eye/Throat –
Eye Drops Nasal Sprays s Eye/Throat – NPD Feature
Eye Drop
Eye Drops
Eye/Throat
–

Eye/Throat – NPD Feature
N

Feature
Nasal Sprays
Nasal Sprays
Nasal Sprays
Eye/Throat – NPD Feature
Eye/Throat – NPD Feature
Eye/Throat – NPD Feature
Top Tip!!
Only double face if you really need to e.g. to manage stock on
fast moving lines otherwise this is wasted space
11/03/2025 12:38:37
P4403.14_V102_YOUROTC April 2025.indd 20 11/03/2025 12:38:37
P4403.14_V102_YOUROTC April 2025.indd 20