Page 19 - P4403.14_V99_YOUROTC DECEMBER NI (Print Ready) 1

DIGESTIVE HEALTH 19

AN INCREASING NUMBER OF PATIENTS

WITH HEARTBURN NEED YOUR ADVICE 1

The main drivers for increased prevalence could include: 1,2

SEASONAL
LIFESTYLE AGE OBESITY
EVENTS
Certain food and In 2022, 19% of people In 2022 to 2023, 64% The food eaten during
drink can trigger in the UK were aged of adults in England occasions such as
heartburn or make it 65 or over. This is were estimated to Christmas, Easter, Eid,
worse including coffee, projected to increase be overweight or or summer barbecues
alcohol, chocolate and to 27% by 2072. 3 living with obesity. 4 may trigger increased
fatty or spicy foods. 2 rates of heartburn.

A GROWING CATEGORY FOR PHARMACISTS

The indigestion market in the UK is worth £217 million annually, and has grown by 6.9% vs last year.⁵

Within this market, the Proton Pump Inhibitor (PPI) segment is worth £50 million, with Nexium Control
holding the largest value share, and 11% of the total indigestion market by value.⁵

FREQUENT HEARTBURN (MORE THAN

ONCE A WEEK) CAN SIGNIFICANTLY

IMPACT A PATIENT’S QUALITY OF LIFE. 6-8

25%

75% 1990 2017

It is estimated that 25% The prevalence of 3 out of 4 sufferers
of adults in the UK suffer heartburn is increasing report that heartburn
from heartburn. worldwide, linked to interferes with their sleep. 6
ageing populations and
increased rates of obesity. 10

08/11/2024 17:33
SM6073 2024_Wholesaler - Nexium 4 Pager - Numark 9 PRESS_READY.indd 1 08/11/2024 17:33
SM6073 2024_Wholesaler - Nexium 4 Pager - Numark 9 PRESS_READY.indd 1
13/11/2024 16:18:50
P4403.14_V99_YOUROTC DECEMBER NI (Print Ready).indd 19
P4403.14_V99_YOUROTC DECEMBER NI (Print Ready).indd 19 13/11/2024 16:18:50