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opportunities. This creates a disconnect between academic preparation and
workplace requirements.
Fifth, digital transformation in tourism has amplified the importance of English
language skills. Online booking platforms, social media marketing, and digital
customer service all require functional English proficiency. Tourism businesses with
English-language digital presence demonstrate better market reach and higher
booking rates among international tourists.
Finally, English serves not only as a communication tool but also as a medium
for cultural exchange. Tourism professionals with English language skills report
greater ability to share authentic cultural information, correct misconceptions, and
create meaningful connections with visitors. This cultural mediation function
enhances destination authenticity and promotes positive country image.

CONCLUSION
This research highlights the critical role of English language in developing
Uzbekistan's tourism potential. The findings indicate that English proficiency among
tourism industry workers directly affects service quality, tourist satisfaction, and
ultimately, the sustainable growth of the sector.
To address current challenges, a multi-faceted approach is necessary. First,
tourism-specific English language training programs should be developed and
implemented widely, with particular focus on practical communication skills relevant
to industry contexts. Second, educational institutions should strengthen
partnerships with tourism businesses to ensure alignment between curriculum and
workplace needs. Third, digital resources including mobile applications, translation
services, and online information should be expanded to mitigate immediate
language barriers.
Policy implications include the need for coordinated effort between education,
tourism, and economic development authorities. Investments in language
education should be viewed as strategic investments in tourism infrastructure, with
potential for significant economic returns.
Limitations of this study include its reliance on existing literature without
primary data collection. Future research should incorporate empirical studies
measuring the precise economic impact of language proficiency in Uzbekistan's
tourism context.
In conclusion, as Uzbekistan continues to develop its tourism sector, English
language proficiency will remain a crucial factor in determining its success on the
global stage. Strategic attention to language education and implementation will
significantly enhance the country's ability to showcase its rich cultural heritage and
natural beauty to international visitors.

REFERENCES
1. UNESCO. (2019). World Heritage List: Uzbekistan. UNESCO World Heritage
Centre.
2. Zahedpisheh, N., Abu Bakar, Z. B., & Saffari, N. (2017). English for Tourism and
Hospitality Purposes (ETP). English Language Teaching, 10(9), 86-94.
3. Hasanova, D. (2021). English education in Uzbekistan. World Englishes, 40(2),
218-233. 178

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