Page 3 - Contact Center Magazine.pdf
P. 3

Call Center Overview of Activities










    Inbound and                             Customers                                Order


    Outbound calls Retained                                                          Registration

    1381k incoming calls and 238k           On average 3k cust omers ret ained   25k mont hly order regist rat ion!
    out going calls on mont hly basis!      mont hly !



     Calls are at the heart of call center,on   As Customer retention is much         Call center is continuously breaking
   monthly  basis call center handles      cheaper than customer                    its own record of order registration and
   1381k inbound calls ,make 238k          acquisition,retention team works         every year sale trends increases.Call
   outbound calls .Out of 1381k calls ,call   efficiently to retain as many customers   center is the third major channel in
   center provides on call resolution to   as possible                              sale contribution.
   approx 142K calls on monthly basis.




                                                                                   Social Media

         NRB                              Follow up Cases                          Complains




    PTCL Web Chat   Team handles 169k  PTCL Back office  Team follows up            6k Social media t ransact ion on
    NRB  Claim mont hly !                  6k mont hly !                            average


      NRB team handles the cases of           Follow up teams exist for the           Social Media has both driven and
    customers not responding to OB dialer   complaints having high lead times as    coincided with a dramatic change in
    and cases where customer is not         these customer repeatedly calls         the way that businesses and
    agree regarding rectification           regarding their issues .                customers interact. Gone are the days
    claim.NRB team calls these customers                                            of one-way conversations dictated by
    and get their status regarding                                                  brands. Customers now demand a
    rectification.
                                                                                    level of speed, convenience and
                                                                                    transparency that is challenging
                                                                                    boardrooms and customer service
                                                                                    professionals like never before.
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